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CPM Calculator
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About CPM
An accurate calculation of CPM (Cost Per Mille) can help you recognize which ads are performing well, which ads aren’t, and how you can improve the outcomes. CPM has acted as an industry standard that determines web ads’ advertising costs and pricing. CPM endures as a vital metric for publishers! CPM calculation is simple – take the total cost paid in CPM campaigns and then multiply the total impressions by the CPM rate and then divide it by one thousand. We will help you identify whether your CPM is above or below industry standards. Click here to learn more.
What is CPM?
CPM is one of the most significant advertising metrics. CPM means cost per mille, i.e. the cost per thousand impressions. Simply it means the cost of having an ad published, seen a thousand times on a particular website, and is used to inspect and oversee ad performance. Since early online marketing campaigns, CPM has acted as an industry standard that determines web ads’ advertising costs and pricing. CPM calculation is simple – take the total cost paid in CPM campaigns and then multiply the total impressions by the CPM rate and then divide it by one thousand. For example, one million impressions at 1 $ CPM equals $1000 in gross revenue.
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